Too Faced gone Two faced

Kat Von D and founder of Too Faced have partnered up to release a palette this month after Christmas, December 26.

Recently the brand Too Faced was purchased by Estée Lauder who continue to test on animals by selling their products in China, since it is illegal to sell products without being tested on animals.

Too Faced still stand by their word in remaining cruelty free even though the parent company continue to test on animals. Perhaps if consumers continue to purchase cruelty free products then maybe Estée Lauder will follow in refusing to sell in China. Then yet if we continue to buy Too Face well Estée Lauder will still make profit out of the brand.

Kat Von D makeup will remain vegan and cruelty free but that’s another brand itself.

I don’t know about you but I will refuse to purchase from Too Face..



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Sela Vera is a makeup and beauty enthusiast who only uses cruelty-free products. She has a degree in Business Administration, Communications and a minor in Journalism. After doing research on how animals are treated for food, product testing, cosmetics, clothing, entertainment, etc... she decided to take action and stand up for animals by becoming a cruelty-free, animal advocate and sharing its benefits with the world. "It feels good knowing I do not condone in animal cruelty by choosing to go vegan. For our planet and the innocent animals killed every day. I hope this blog will help consumers understand and be more aware about the products they use." ~SelaVera

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