Cruelty-free beauty is available at 7-Eleven. Simply Me Beauty is an affordable, fashion-forward line of makeup that is exclusively available at 7‑Eleven stores. All items are marked from $3- $5. The line was created for busy millennial-aged women who are constantly on the go. The items available are: eyeshadow palettes, blushers, highlighter, bronzer, BB foundation creams, hi-def concealers, volumizing mascara, eyebrow powder and wax, eyeliner, lip gloss and crayons, cream lipsticks, translucent powder compact, faux eyelashes, assorted makeup brushes, blender sponge, eye makeup remover, nail buffer and nail polish remover.