Cruelty-free beauty consumers can finally celebrate some good news this year. Sephora has just vowed to stop selling mink lashes both online and in-store. After receiving some pressure from PETA to end the sale of mink lashes, Sephora has decided to phase mink lashes out of its stock.
PETA shared the great news on their Instagram page with the following statement: “After a powerful PETA campaign and more than 280,000 emails from concerned shoppers like you, Sephora has BANNED fur eyelashes! The world’s leading beauty retailer will only purchase synthetic or faux-fur lashes going forward.”
PETA’s campaign also included a video of a fur farm highlighting the horrors minks endure for false lashes.
“As we pointed out in our letters to Sephora, mink fur typically comes from fur farms, which are often laden with maggots, feces, and dead animals (along with COVID-19 now, too). PETA’s undercover investigations have revealed that on these hellish, filthy farms, stressed minks frantically pace and circle endlessly inside small wire cages—during one eyewitness exposé, a mink even chewed through a cage until her face was bloody.” a statement from PETA reads.
Sephora confirms its remaining stock mink lashes will be the last it ever carries. “At Sephora, we have always been committed to upholding the highest standards of beauty, and we take our responsibility to communicate transparently and honestly with our clients about the products we carry seriously,” the statement reads. “As we shared with PETA, earlier this year we had already decided to begin phasing mink products out of our assortment in 2020. We have only ever offered products our clients can trust and we stand by the people and partners who have made the Sephora experience what it is today.”
You can also read a past blog post on mink lashes published a few months ago.