Marc Jacobs Beauty going out of business?

You’ve probably been wondering why Marc Jacobs beauty is on sale for up to 50% off in all Sephora stores including JCPenny Sephora locations and marcjacobsbeauty.com. The first thing consumers assume is the makeup line is going out of business. But is it really? A Reddit user shared that according to a Sephora beauty advisor, MJ Beauty is closing its doors but will still have their fragrances available. This statement hasn’t been officially released by Marc Jacobs himself nor has it been shared throughout the company’s site or social media accounts. Notice their response in the FAQ’s section:

Kendo Holdings, Inc formerly known as Sephora Originals launched Marc Jacobs beauty in 2013. The Enamored Hi-Shine Lip lacquer won Allure Best of Beauty Award in 2015.

I went to Sephora and found a few products remaining in shelves. My favorite so far is the Accomplice Instant Blurring Beauty Powder, Brow Wow Duo Brow Powder Pencil and Tinted Gel + Pencil Refill, Accomplice Concealer & Touch-Up Stick and of course gotta have the Eye-Conic Multi-Finish Eyeshadow Palette in Scandalust 740 Rust and Warmed with Starlet. The items are available at a local Sephora while supplies last, you can also find them in the MJBeauty website.

I contacted Marc Jacobs Beauty customer service about restocking out of stock items in their site and this was their response:

I’m wondering why they’re being so secretive about this, maybe MJ Beauty is updating their products and releasing a limit amount in their line only. Rumor has it that the line is going completely vegan and/or changing its packaging. Guess one way to find out is if we follow their updates. They already have new products listed on their site and Sephora. The harsh reality is that Marc Jacobs along with other fashion brands was very much impacted by covid-19. The company had to lay off roughly 60 employees beginning June of 2020 but that was for retail itself.

Whether the rumors are true or false, the prices are unbeatable and the good quality products are cruelty-free so get yours know while you can.

It’s July and the brand is promoting its Cherry Collection.

Stay tuned.

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Sela Vera is a makeup and beauty enthusiast who only uses cruelty-free products. She has a degree in Business Administration, Communications and a minor in Journalism. After doing research on how animals are treated for food, product testing, cosmetics, clothing, entertainment, etc... she decided to take action and stand up for animals by becoming a cruelty-free, animal advocate and sharing its benefits with the world. "It feels good knowing I do not condone in animal cruelty by choosing to go vegan. For our planet and the innocent animals killed every day. I hope this blog will help consumers understand and be more aware about the products they use." ~SelaVera

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