Embracing the Creation of Latina Beauty Brands in Celebration of Hispanic Heritage Month 

As Hispanic Heritage Month comes to a close, celebrating our heritage shouldn’t consist of one month, but rather embracing it every day—even during our daily routines. It does not include a morning routine of eating Cinnamon Toast Crunch Churros (what an awful commercial, and why the accent?) or eating KFC and not sharing with your Abuelita. No one knows Hispanics/ Latinos better than we know ourselves. This blog post is dedicated to the pioneers of the beauty industry targeting the Hispanic/ Latino community to have our voices heard. 

According to Statista, the Hispanic/ Latin community in California has surpassed with about 15.75 million compared to 13.4 white residents alone in 2021. It makes sense why the following brand, this luxurious vintage-inspired makeup beauty line is sustainably made in California.

Bésame Cosmetics was founded by makeup historian Gabriela Hernandez from Buenos Aires, Argentina. Her expertise led her to publish Classic Beauty: The History of Makeup, and then founding the cosmetic line. Some of the makeup is named after different classic eras of Hollywood. Inspired by vintage makeup and retro packaging, it will make you feel as if you went back in time. This cosmetic line has collaborated with several classic film inspirations releasing Limited Edition collections like Marilyn Monroe (released Spring 2021), I Love Lucy (released June 2020), Mary Poppins (released 2020) and now current collaboration Disney Villains. Product refills are also available.

For more than 17 years, Besame Cosmetics has committed to sustainable packaging with their best-selling products: from reusable tins for the Cake Mascara, biodegradable paper envelopes to refillable metal keepsake compacts and signature aluminum lipstick tubes.

Their products are always free from harsh chemicals, parabens, mineral oils and gluten, and have always been and will always be 100% cruelty-free.

Source: Besame Cosmetics site,
Gabriela Hernandez Founder, Bésame Cosmetics
Bésame Red Lipstick – 1920

Reina Rebelde (rebel queen), a woman and minority-owned business was created by Regina Merson. A graduate of Yale University and University of Chicago Law School, she went on to launch her cosmetic line after her layoff back in 2013. The makeup brand was mainly inspired by her mother as she would watch her apply beauty rituals, along with the telenovela Rosa Salvaje. Rebelde was also inspired by Merson’s own frustrations with the options and messaging in the beauty world for Latinas, even though we are the ultimate beauty consumers. Originally from Guadalajara, Mexico, the makeup brand was an admiration of fierce women like Frida Kahlo, Maria Felix, and of course, her mami. Launched in 2016, Reina Rebelde has become available in Target. The products are imprinted with its vintage tattoo art. Be a Reina Rebelde by joining their VIP Rewards Program. All of their products are cruelty free and certain products are available with vegan ingredients. Please note, the Lip Brilliance in Virgen, 4 Play Wet Dry Eye Color in Salvaje and Oaxaca, and the On Your Face Contour + Color Trio in Coqueta may contain trace amounts of carmine.

Source: Reina Rebelde site,
Regina Merson Founder, Reina Rebelde
The Perfect Nude Set

I personally felt that no makeup brand understood me as a bilingual, bicultural Latina and the beautiful cultural relationship that Latinas have with makeup…I took it as a sign that it was time to dive head first to bring Reina Rebelde to life!” Regina Merson, founder, Reina Rebelde.

Ere Perez Natural Cosmetics, natural skincare & makeup for clean, conscious living originated in Sydney’s Bondi Beach, inspired by her grandfather who was a medicine man and her mother’s creation of home remedies & beauty recipes in her native of Mexico. Established in 2002 with a single natural mascara where they became one of the first brands to offer high-performing non-toxic makeup. Coco Crayon has won Allure’s Best of Beauty 2022 award.

Source: Ere Perez Natural Cosmetics site,
Ere Perez Founder, Ere Perez Natural Cosmetics
beauty starter kit
natural look essentials

Here are some other Latina owned brands:

Rizo Curls Julissa Prado 

Tata Harper 

Rare Beauty Selena Gomez

Tresluce Beauty Becky G

Better Not Younger Sonsoles Gonzalez 

Ceremonia Babba Rivera

Marianella Marianella Febres-Cornello

Valde Beauty Margarita Arriagada

Eva + Avo Sonia Guzman

It’s a 10 Haircare Carolyn Aronson 

Beauty Blender Rea Ann Silva

Earth Day 2022

As another annual Earth Day is here, it is essential to know how much we are destroying Mother Earth with unnatural habits in our daily lives. 

Whether polluting our Earth with air, land, water, and farming, our Earth is suffering and will continue to suffer if we don’t make a change. 

Due to overpopulation, the waste we create has become unmanageable. More and more trees are being cut down to build more housing and grow food. Factory farming has excessively increased due to the consumption of fish and meat, the most significant methane emissions in the world. Let’s not forget that carbon emissions have increased, causing climate change. Remember, it had decreased during the pandemic while most of the population was in quarantine since no cars were on the road. 

It’s no wonder wealthy elites are now seeking ways to travel to space. We went from natural disasters to a pandemic and now war. Our Earth can’t seem to get a break.  

Humans have caused so much damage to our Earth for decades. Many species are now dying out at an alarming rate due to humans, and over 1,000 species have gone extinct.

Plastic is a continuously controversial issue yet needed for consumer products. Plastic is dumped in the ocean, where sharks, whales, sea turtles, and other sea animals die from consuming toxic waste. Poor countries around the globe are dealing with waste in their rivers, causing them to lose their water source. About eight million tons of plastic, including those from cosmetics, are dumped into our oceans every year.

However, it’s not just plastic that’s the problem with the beauty industry, but various other items included in beauty products. Microscopic plastic beads or microbeads, fragments, and fibers are causing damage to the rivers, which is one of the reasons why the UK has banned microbeads in beauty and personal care products– not to mention the most prolonged toxic obsession in beauty products: glitter! 

The best way to help protect our environment is to switch to eco-friendly, reusable, sustainable products. 

-Bamboo products such as shavers, makeup brushes, 

-Products made from recycled plastic and packaging  

-Composable products 

-Refillable products 

-Brands that use renewable energy 

-and my favorite, No Animal-Tested/ Cruelty-Free products or products with no Animal-Derived Ingredients

Let’s not forget, the most significant action is to recycle, recycle, recycle!

Benefits of CBD in Beauty Products 

Who would have thought we would be living in a time when CBD is an active ingredient in the usage of beauty products? Perhaps we can consider this a Not So Stoned Age. Now you can celebrate 4/20 without actually getting high. Hemp to the CBD!!

Cannabidiol or cannabinoids was first discovered in 1940. A chemical of over 80 compounds found in the Cannabis sativa plant, also known as cannabis or hemp. Not including THC, which are strains contained to get high. It is predicted that the American CBD market could reach $16 billion by 2025. 

It is commonly used for epilepsy, anxiety, insomnia, chronic pain, arthritis, a muscle disorder called dystonia, Parkinson disease, Crohn disease, and many other conditions. Although there is no scientific evidence to support its benefit, it has been known to help those suffering from medical conditions and even help kick an addiction. 

CBD was illegal until 2018 when it became legal to sell hemp and hemp products in the US. It doesn’t mean that all CBD products made from hemp are legal. Because CBD usage is allowed with prescription only, it is not legal to sell in foods or dietary supplements, even though there are still CBD products labeled as dietary supplements. Keep in mind that the FDA does not regulate the safety and purity of dietary supplements. Most of the time, these products can be mislabeled and not contain the actual amount of CBD in the products as stated. CBD can only be legally sold as an active ingredient for cosmetic products containing less than 0.3% THC, whether in the form of a topical CBD-infused oil, lotion, or cream – or even as a bath soak. CBD in cosmetic products is primarily made to help reduce inflammation and relieve muscle and joint pain. Studies show it can help treat dry skin, psoriasis, eczema…. and even acne!

According to Hemp Business Journal, the market for CBD products has been outstanding, reaching about $190 million in 2017, and will grow to $646 million by 2022. The beauty industry began with limited CBD brand products for skin and has expanded to lips and hair. The best part is that most CBD beauty products available are vegan, cruelty-free with all-natural, and organic ingredients.

I occasionally suffer from minor muscle inflammation and hate having to depend on pain-reliever OTC meds, so I began applying lotion that will help ease the pain and discomfort. I tried Sagely Naturals — Relief & Recovery CBD Cream, packed with 250mg of CBD per bottle. Although I haven’t experienced perfect results, it has helped soothe the pain. 

Here is another one of my favorite CBD products, this is only sold in Sephora.

The Cannuka collection is 50% off in Ulta.

Kristin Ess Epic Beauty

I have always wanted to try this brand ever since I first saw it sold in Target. The packaging looks like professional hair styling products, but the best part of the hair care collection is they’re affordable, especially now during CVS’s Epic Beauty sale while supplies last. It’s definitely not compared to Target’s outstanding prices tho.

I purchased the Kristin Ess Instant Exfoliating Scalp Scrub – 6.7 fl oz used for removing build-up + flakes, scalp soothing, hydrating + rebalancing, gently exfoliating, and non-drying. Contains Zip-Up Technology (™️), used for proprietary strengthening complex designed to “zip-up” split ends while targeting weak areas of the hair. It’s cruelty-free, color-safe, vegan, free of sulfates, parabens, phthalates and silicones. For only $11.27.

The Real Inventor of the Hair Straightener

As Black History Month reaches its end, let’s honor those Black historical figures who created inventions to make daily routines easier today. Now Women’s History Month is approaching, but Black historical women aren’t given enough credit for the inventions they’ve created.

It is known that Sarah Breedlove Walker, also known as Madame C.J Walker, was the first African-American female self-made millionaire in America. She created a substantial cosmetic industry by developing a hair care line to help hair straightening using hot combs—the type of combs inspired by old-fashioned curling irons. However, that was not the primary reason for creating a haircare line. She relocated to Indianapolis and built a factory for her Walker Manufacturing Company.

Hair straightening tools have made quite an improvement throughout the years. It is debated who the actual inventor of a hair straightener is, and this discovery is often credited to a man, forgetting the actual inventor was a woman. What’s the story behind the invention of hair straighteners??

Let’s dig in.

Marcel Grateau, a Parisian salon owner, is often mainly credited for the invention of the hair straightener in 1872. Grateau used heated iron rods to straighten or style hair. However, the tool was designed to be used with hairstyling creams to straighten hair. The heated rods would often cause damage to hair follicles due to heat, leading to burning hair and scalp.

The second person credited was actually a woman named Erica Feldman, who created heat rods in 1872 by taking heated irons and applying them to the head to shape hair- but in this case, the heat rods were a curling iron.

The third was Isaac K. Shero, who introduced metal plates in 1909, designed to glide smoothly over the hair, minimizing any hair damage, which apparently was two clothing irons pressed together.

The last credited is Scottish heiress Lady Jennifer Bell Schofield, who developed the first hair straightener in 1912 because she wanted to try something different during a time when big curls were in fashion.

The woman who invented the straight iron was a school teacher from Indianapolis, a woman forgotten by history. A woman named Ada Harris, looking to lose her curls. The first patent for a hair straightening iron was filed on November 3rd, 1893. 

Be it known that I, ADA HARRIS, of Indianapolis, county of Marion, and State of Indiana, have invented a certain new and useful Hair- Straightener.

Patent by Ada Harris.

The device was described to be “heated like a curling iron” as two flat faces held together by a hinge “when they press the hair will make it straight.” It also included a toothed comb to separate the hair while straightening.

Her patent submission in a black and white drawing is of the straightener that resembled kitchen tongs. It had two handles that hinge in the center to make it easier to clamp the irons together with the need to have it heated over a fire or on a stove since there was no plug for the iron.

In her patent, she wrote, “My invention relates to a hair straightener whose purpose is to straighten curly hair, and is especially of service to; colored people in straightening their hair.”

Unfortunately, Harris never built an empire with her invention attempting to find investors or a company to purchase her patent. She never did anything with her patent for the hair straightener, perhaps because she didn’t have the finances to help develop her invention. But she should be recognized for the effort made to create this tool.

What would I do without a hair straightener on days when I want to flatten my waves. While I’ve tried several hair straighteners in the past, and so far, I have to say I’ve been satisfied with my Chi G2 Ceramic & Titanium 1.25 Hairstyling Iron. Like me, you’ve probably wondered how hair straighteners were invented as you style your hair—questioning the analytics of how such a small device can flatten your hair from wavy to straight. The prominent ceramic plates are the secret for easier styling, of course. These simple tools are so easy to use that they also come in mini-sized for traveling convenience.

Straighteners range from $10-$500
mini flat irons

CVS 75% off gifts clearance!

CVS® store is clearing their holiday shelves with a 75% discount.

original price $19.99 on sale for $4.12
original price $49.99 on sale for $10.31

You can get an additional $10 off your purchase when you enroll to CVS® CarePass membership, free month for first time subscribers, after $5 month or $48 a year plus tax. ExtraCare members receive 2% back in ExtraBucks Rewards on qualifying purchases from CVS®. 

Ring in the New Year with these products

Walmart has some deals that are hard to miss on.

Ren Glycol Lactic Radiance Renewal Face Mask, 1.7 Fl Oz

$44.00 $56.00

Ahava Extreme Radiance Lifting Mask, 2.5 Oz

$20.98 $45.00

Ahava Deadsea Salt Softening Butter Salt Scrub, 7.5 Oz

$16.00 $26.00

No Mo-Stache Smooth Body Wax Kit Bundle

$10.43 $36.00

No Mo-Stache 4 Piece Hair Removal Gift Set

$11.75 $38.00

Elemis Pro-Collagen Advanced Eye Treatment 0.5 oz

$43.98 $68.00

The Right To Shower Body Wash Joy, 16 oz

$8.99 $21.54

The Right To Shower Dignity Body Wash Charcoal and Cotton Blossom, 16 oz

$5.69 $35.74

Philosophy The Microdelivery Peel Dual-Phase Facial Cleanser, 2 Piece

$53.99 $72.00

The Right To Shower Hope Shampoo Bar & Bar Soap Aloe and Dewy Moss, 7 oz

$2.78 $19.89

Philosophy Microdelivery Exfoliating Wash, 16 fl oz

$33.99 $42.00

Philosophy Ultimate Miracle Worker 2oz 60ml

$35.98 $66.85

Philosophy Ultimate Miracle Worker Eye Multi-Rejuvenating Eye Cream, 0.5 Oz

$51.00 $70.00

Living Proof Full Dry Volume Blast Styling Hairspray, 7.5 oz

$14.98 $29.00