livelovecaring beautiful, Beauty, cosmetics, cruelty-free, lipstick, Makeup, sephora

Marc Jacobs Beauty going out of business?

You’ve probably been wondering why Marc Jacobs beauty is on sale for up to 50% off in all Sephora stores including JCPenny Sephora locations and marcjacobsbeauty.com. The first thing consumers assume is the makeup line is going out of business. But is it really? A Reddit user shared that according to a Sephora beauty advisor, MJ Beauty is closing its doors but will still have their fragrances available. This statement hasn’t been officially released by Marc Jacobs himself nor has it been shared throughout the company’s site or social media accounts. Notice their response in the FAQ’s section:

Kendo Holdings, Inc formerly known as Sephora Originals launched Marc Jacobs beauty in 2013. The Enamored Hi-Shine Lip lacquer won Allure Best of Beauty Award in 2015.

I went to Sephora and found a few products remaining in shelves. My favorite so far is the Accomplice Instant Blurring Beauty Powder, Brow Wow Duo Brow Powder Pencil and Tinted Gel + Pencil Refill, Accomplice Concealer & Touch-Up Stick and of course gotta have the Eye-Conic Multi-Finish Eyeshadow Palette in Scandalust 740 Rust and Warmed with Starlet. The items are available at a local Sephora while supplies last, you can also find them in the MJBeauty website.

I contacted Marc Jacobs Beauty customer service about restocking out of stock items in their site and this was their response:

I’m wondering why they’re being so secretive about this, maybe MJ Beauty is updating their products and releasing a limit amount in their line only. Rumor has it that the line is going completely vegan and/or changing its packaging. Guess one way to find out is if we follow their updates. They already have new products listed on their site and Sephora. The harsh reality is that Marc Jacobs along with other fashion brands was very much impacted by covid-19. The company had to lay off roughly 60 employees beginning June of 2020 but that was for retail itself.

Whether the rumors are true or false, the prices are unbeatable and the good quality products are cruelty-free so get yours know while you can.

It’s July and the brand is promoting its Cherry Collection.

Stay tuned.

livelovecaring Beauty, cruelty-free, sephora

Sephora To Stop Selling Mink Lashes

Cruelty-free beauty consumers can finally celebrate some good news this year. Sephora has just vowed to stop selling mink lashes both online and in-store. After receiving some pressure from PETA to end the sale of mink lashes, Sephora has decided to phase mink lashes out of its stock.

PETA shared the great news on their Instagram page with the following statement: “After a powerful PETA campaign and more than 280,000 emails from concerned shoppers like you, Sephora has BANNED fur eyelashes! The world’s leading beauty retailer will only purchase synthetic or faux-fur lashes going forward.”⁣


PETA’s campaign also included a video of a fur farm highlighting the horrors minks endure for false lashes.

“As we pointed out in our letters to Sephora, mink fur typically comes from fur farms, which are often laden with maggots, feces, and dead animals (along with COVID-19 now, too). PETA’s undercover investigations have revealed that on these hellish, filthy farms, stressed minks frantically pace and circle endlessly inside small wire cages—during one eyewitness exposé, a mink even chewed through a cage until her face was bloody.” a statement from PETA reads.

Sephora confirms its remaining stock mink lashes will be the last it ever carries. “At Sephora, we have always been committed to upholding the highest standards of beauty, and we take our responsibility to communicate transparently and honestly with our clients about the products we carry seriously,” the statement reads. “As we shared with PETA, earlier this year we had already decided to begin phasing mink products out of our assortment in 2020. We have only ever offered products our clients can trust and we stand by the people and partners who have made the Sephora experience what it is today.”

Arrow Click Sticker by Orange Identity for iOS & Android | GIPHY

You can also read a past blog post on mink lashes published a few months ago.