Embracing the Creation of Latina Beauty Brands in Celebration of Hispanic Heritage Month 

As Hispanic Heritage Month comes to a close, celebrating our heritage shouldn’t consist of one month, but rather embracing it every day—even during our daily routines. It does not include a morning routine of eating Cinnamon Toast Crunch Churros (what an awful commercial, and why the accent?) or eating KFC and not sharing with your Abuelita. No one knows Hispanics/ Latinos better than we know ourselves. This blog post is dedicated to the pioneers of the beauty industry targeting the Hispanic/ Latino community to have our voices heard. 

According to Statista, the Hispanic/ Latin community in California has surpassed with about 15.75 million compared to 13.4 white residents alone in 2021. It makes sense why the following brand, this luxurious vintage-inspired makeup beauty line is sustainably made in California.

Bésame Cosmetics was founded by makeup historian Gabriela Hernandez from Buenos Aires, Argentina. Her expertise led her to publish Classic Beauty: The History of Makeup, and then founding the cosmetic line. Some of the makeup is named after different classic eras of Hollywood. Inspired by vintage makeup and retro packaging, it will make you feel as if you went back in time. This cosmetic line has collaborated with several classic film inspirations releasing Limited Edition collections like Marilyn Monroe (released Spring 2021), I Love Lucy (released June 2020), Mary Poppins (released 2020) and now current collaboration Disney Villains. Product refills are also available.

For more than 17 years, Besame Cosmetics has committed to sustainable packaging with their best-selling products: from reusable tins for the Cake Mascara, biodegradable paper envelopes to refillable metal keepsake compacts and signature aluminum lipstick tubes.

Their products are always free from harsh chemicals, parabens, mineral oils and gluten, and have always been and will always be 100% cruelty-free.

Source: Besame Cosmetics site,
Gabriela Hernandez Founder, Bésame Cosmetics
Bésame Red Lipstick – 1920

Reina Rebelde (rebel queen), a woman and minority-owned business was created by Regina Merson. A graduate of Yale University and University of Chicago Law School, she went on to launch her cosmetic line after her layoff back in 2013. The makeup brand was mainly inspired by her mother as she would watch her apply beauty rituals, along with the telenovela Rosa Salvaje. Rebelde was also inspired by Merson’s own frustrations with the options and messaging in the beauty world for Latinas, even though we are the ultimate beauty consumers. Originally from Guadalajara, Mexico, the makeup brand was an admiration of fierce women like Frida Kahlo, Maria Felix, and of course, her mami. Launched in 2016, Reina Rebelde has become available in Target. The products are imprinted with its vintage tattoo art. Be a Reina Rebelde by joining their VIP Rewards Program. All of their products are cruelty free and certain products are available with vegan ingredients. Please note, the Lip Brilliance in Virgen, 4 Play Wet Dry Eye Color in Salvaje and Oaxaca, and the On Your Face Contour + Color Trio in Coqueta may contain trace amounts of carmine.

Source: Reina Rebelde site,
Regina Merson Founder, Reina Rebelde
The Perfect Nude Set

I personally felt that no makeup brand understood me as a bilingual, bicultural Latina and the beautiful cultural relationship that Latinas have with makeup…I took it as a sign that it was time to dive head first to bring Reina Rebelde to life!” Regina Merson, founder, Reina Rebelde.

Ere Perez Natural Cosmetics, natural skincare & makeup for clean, conscious living originated in Sydney’s Bondi Beach, inspired by her grandfather who was a medicine man and her mother’s creation of home remedies & beauty recipes in her native of Mexico. Established in 2002 with a single natural mascara where they became one of the first brands to offer high-performing non-toxic makeup. Coco Crayon has won Allure’s Best of Beauty 2022 award.

Source: Ere Perez Natural Cosmetics site,
Ere Perez Founder, Ere Perez Natural Cosmetics
beauty starter kit
natural look essentials

Here are some other Latina owned brands:

Rizo Curls Julissa Prado 

Tata Harper 

Rare Beauty Selena Gomez

Tresluce Beauty Becky G

Better Not Younger Sonsoles Gonzalez 

Ceremonia Babba Rivera

Marianella Marianella Febres-Cornello

Valde Beauty Margarita Arriagada

Eva + Avo Sonia Guzman

It’s a 10 Haircare Carolyn Aronson 

Beauty Blender Rea Ann Silva

Marc Jacobs Beauty going out of business?

You’ve probably been wondering why Marc Jacobs beauty is on sale for up to 50% off in all Sephora stores including JCPenny Sephora locations and marcjacobsbeauty.com. The first thing consumers assume is the makeup line is going out of business. But is it really? A Reddit user shared that according to a Sephora beauty advisor, MJ Beauty is closing its doors but will still have their fragrances available. This statement hasn’t been officially released by Marc Jacobs himself nor has it been shared throughout the company’s site or social media accounts. Notice their response in the FAQ’s section:

Kendo Holdings, Inc formerly known as Sephora Originals launched Marc Jacobs beauty in 2013. The Enamored Hi-Shine Lip lacquer won Allure Best of Beauty Award in 2015.

I went to Sephora and found a few products remaining in shelves. My favorite so far is the Accomplice Instant Blurring Beauty Powder, Brow Wow Duo Brow Powder Pencil and Tinted Gel + Pencil Refill, Accomplice Concealer & Touch-Up Stick and of course gotta have the Eye-Conic Multi-Finish Eyeshadow Palette in Scandalust 740 Rust and Warmed with Starlet. The items are available at a local Sephora while supplies last, you can also find them in the MJBeauty website.

I contacted Marc Jacobs Beauty customer service about restocking out of stock items in their site and this was their response:

I’m wondering why they’re being so secretive about this, maybe MJ Beauty is updating their products and releasing a limit amount in their line only. Rumor has it that the line is going completely vegan and/or changing its packaging. Guess one way to find out is if we follow their updates. They already have new products listed on their site and Sephora. The harsh reality is that Marc Jacobs along with other fashion brands was very much impacted by covid-19. The company had to lay off roughly 60 employees beginning June of 2020 but that was for retail itself.

Whether the rumors are true or false, the prices are unbeatable and the good quality products are cruelty-free so get yours know while you can.

It’s July and the brand is promoting its Cherry Collection.

Stay tuned.

Earth Friendly products

Some natural earth friendly products that will get you feeling good and clean while saving the planet by using the purest ingredients just in time for Earth Day on April 22, 2021. The best part of it all, they’re all cruelty-free!!!!

Hello Antiplaque + Whitening Fluoride Free Toothpaste, Tea Tree + Coconut Oil, Vegan & SLS Free Walmart.com $3.97

ELEMIS Superfood Facial Wash Size 6.76 oz Ulta Price $30.00

Juice Beauty Blemish Clearing Serum Size 2.0 oz Ulta Price $32.00

NIVEA Plant-Based Fiber Cleansing Wipes for Sensitive Skin, 25CT  CVS Pharmacy $7.29

Brush Buddies Bamboo Charcoal Toothbrush Dollar Tree $1.00 Brushbuddies.com $5.99 $4.00

EcoTools Makeup Brush Cleansing Cloths Size 25 ct Ulta.com Sale Price$4.79Original Price$7.99

Tata Harper Clarifying Moisturizer Sephora.com $116.00

Nexxus Clean & Pure Nourishing Detox Shampoo $13.99 $11.00 & Conditioner $19.99  $11.00 13.5 oz each Ulta.com  

LUXE + WILLOW Jade Roller, Gua Sha, & Anti-Wrinkle Satin Headband 3 Piece At-Home Spa Set NordstromRack.com $59.00 $14.97 74% off

Sephora To Stop Selling Mink Lashes

Cruelty-free beauty consumers can finally celebrate some good news this year. Sephora has just vowed to stop selling mink lashes both online and in-store. After receiving some pressure from PETA to end the sale of mink lashes, Sephora has decided to phase mink lashes out of its stock.

PETA shared the great news on their Instagram page with the following statement: “After a powerful PETA campaign and more than 280,000 emails from concerned shoppers like you, Sephora has BANNED fur eyelashes! The world’s leading beauty retailer will only purchase synthetic or faux-fur lashes going forward.”⁣


PETA’s campaign also included a video of a fur farm highlighting the horrors minks endure for false lashes.

“As we pointed out in our letters to Sephora, mink fur typically comes from fur farms, which are often laden with maggots, feces, and dead animals (along with COVID-19 now, too). PETA’s undercover investigations have revealed that on these hellish, filthy farms, stressed minks frantically pace and circle endlessly inside small wire cages—during one eyewitness exposé, a mink even chewed through a cage until her face was bloody.” a statement from PETA reads.

Sephora confirms its remaining stock mink lashes will be the last it ever carries. “At Sephora, we have always been committed to upholding the highest standards of beauty, and we take our responsibility to communicate transparently and honestly with our clients about the products we carry seriously,” the statement reads. “As we shared with PETA, earlier this year we had already decided to begin phasing mink products out of our assortment in 2020. We have only ever offered products our clients can trust and we stand by the people and partners who have made the Sephora experience what it is today.”

Arrow Click Sticker by Orange Identity for iOS & Android | GIPHY

You can also read a past blog post on mink lashes published a few months ago.

National Sunscreen Day

Now that the weather is getting warmer and theres more exposure to the sun, you are probably wondering what type of sunscreen is best for you. Here is something you should know, there are two types of sunscreens, mineral and chemical, and they do not work the same.

Mineral sunscreen which reflects rays is generally thought to be safer for both humans and the environment, the only downside to it is it might leave a white cast on the skin within application. The active ingredients in mineral sunscreen include zinc oxide and titanium dioxide.

Chemical sunscreen includes a various list of ingredients that may prove to be harmful to both humans and the planet. Chemical ingredients absorb rays instead of deflecting them but does not last long after application. The two of the most common harmful sunscreen ingredients is oxybenzone and octinoxate, which are known to be toxic for corals. We need the oceans reefs for coastal protection, food, ocean habitats, medicine, and much more. According to experts, there’s an estimate that 90% of all reefs will be dead by 2050, and sunscreen could play a huge part of that problem on top of climate change.

You can start making an impact by avoiding the purchase of chemical ingredient sunscreen. Popular brands often formulate the sunscreen in a more marketable way to make them sellable in an effort to make sunscreen that people will actually wear. One study found oxybenzone, more known as Benzophenone-3 (BP-3) is an emerging contaminant of concern in marine environment which has a toxic effect on coral and is a cause of environmental contamination in Hawaii and the U.S. Virgin Islands.

Hawaii has banned the sale of oxybenzone and octinoxate. Key West in Florida and the island nation of Palau have followed, and more states, especially California, are likely soon to ban the sale of oxybenzone and octinoxate as well.

There’s a whole list of chemicals in commercial products that are questionable. For that reason, the European Union has banned over 1,400 chemicals from cosmetics due to safety concerns, while the U.S. has only banned about 30. Although nothing is as dangerous as avoiding the use of sunscreen to prevent the steadily rise of melanoma skin cancer. You decide!

While there may not be many affordable mineral based sunscreens out there, you can find ways to save while using better quality products that are not only good for you but for our environment.

–>Here’s a tip, you can get a mineral based sunscreen at a local CVS using ExtraCare coupons. I purchased a Bare Republic sunscreen for 40% off so I basically got it at half price, $8.99 (reg $14.99)

You can also check out Ulta, they often have coupons available at their site or catalogs as well as a whole list of sunscreens available.

Make sure to check out past blog post on sunscreen.

SheaMoisture Purple Rice Water Collection

The SheaMoisture Purple Rice Water Scrub ($11.99) came free with an Ulta purchase. After trying it, I was so amazed with the smell that I decided to get the body lotion and body wash ($10.99 each). I was able to use a 20% off coupon on top of getting the body wash for 40% off the reg price.

img_5178.jpg(Ulta has these on sale for buy 1, get one 40% off until Dec 24th)

What is purple rice water??

The Purple Rice Water line’s key ingredient is also known as “forbidden rice.” This ingredient was once withheld from the public in which only the wealthy and royals in Ancient China were allowed to use. Purple rice originates from Japanese rice and is technically a type of grass seed. Its growth can be traced back as far as 2500 B.C. It has many benefits specially for hair. Rice water is commonly used by Japanese women, also referred to as Yu-Su-Ru and used as daily hair routine for stronger and shinier locks.  This ingredient has high concentration of anthocyanin, which is an antioxidant that works to help skin recover from and protect against environmental damage. When used on skin it purifies, brightens and calms skin, which results in a radiant complexion.

This is what Kimberly Paige, the Chief Operating and Brand Officer for Sunidal Brands (manufacturer of SheaMoisture) had to say about the collection line:

“When diving deeper into the benefits of Purple Rice Water, we knew that a full-range collection, inclusive of hair, skin, and body offerings, would be the most impactful. The high content of hydrating vitamins B and E, and amino acids found in Purple Rice Water are powerful yet gentle, making this collection ideal for those with dry hair weakened by color treatments. Purple Rice Water is beneficial for those with dry skin and uneven skin tone. The wild orchid and papaya extracts work synergistically to exfoliate and dissolve dead skin cells due to naturally occurring alpha-hydroxy acids, resulting in a clearer complexion.”

Shop more from this collection:
Purple Rice Water Hair
Strength + Color Care Conditioner ($10.99)
Strength + Color Care Masque ($11.99)
Strength + Color Care Oil Serum ($11.99)
Strength + Color Care Primer & Styler ($12.99)
Strength + Color Care Shampoo ($10.99)
Purple Rice Water Skin
Velvet Skin Cleansing Face Polish ($11.99)
Velvet Skin Facial Mask ($15.99)
Velvet Skin Gel Cream ($12.99)
Purple Rice Water Body
Velvet Skin Bar Soap ($5.99)
Velvet Skin Body Lotion ($10.99)
Velvet Skin Body Scrub ($11.99)
Velvet Skin Body Wash ($10.99)

 

You can save more by using these coupons at Ulta

Oh My Lashes!!

If you’re like me with little lashes then you understand the struggle of having to reapply false lashes constantly. Lashes have become popular throughout the years, lashes became a fascination because they made the eyes appear bigger and brighter. It wasn’t until 1911 when a Canadian woman named Anna Taylor received a U.S. patent for the artificial eyelash; creating the strip lash. Hers was a crescent of fabric implanted with tiny hairs and adhesive according to The New York Times. 1911-taylor.jpg

Nineteenth century hairdresser, Charles Nessler (1903) began selling boxed pairs of artificial strip eyelashes made from human hair attached to ‘fish-skin’ – also known as isinglass – made from fish swim bladders. Later versions of his strip lashes, became known as Nestolashes which were available in Brown, Dark Brown and Black shades.

The first person that comes in mind when I think of false lashes is Twiggy. Fast forward to the 1960’s, this trend took a turn when cultural icon Lesley Hornby also known as Twiggy began wearing both top and bottom faux eyelashes (a strip on top and painted out lashes on the bottom). It increased the demand for false eyelashes. The 1963 release of the film ‘Cleopatra’ also stimulated sales.

In 1962, Eylure introduced fur lashes often labeled as ‘mink’ made from seal skin. They were heavier and hotter to wear so they weren’t recommended to wear generally  during cold climates or used for evening wear.

Mink lashes have become popular in this century that many cosmetic companies have been releasing their own. I have noticed many different brands of mink lashes and most of those are labeled as “cruelty free”. But are they really cruelty-free? Mink eyelashes can never be “ethical.” The majority of the lashes may be labeled as cruelty free but suppliers of mink fur serve one purpose and that is to deceive consumers.

Most brands marketing mink lashes refer to them as being ‘cruelty-free’ made from hair collected by brushing minks or by collecting fallen hair.

Truth is, these animals are naturally scared of humans so being forcefully held to have their fur combed would be terrifying for them and likely lead to aggression. The reality is that minks are kept separately in cramped wire cages on fur farms in highly unsanitary conditions. A typical mink cage measuring 70cm by 40cm. Minks that are trapped on fur farms are electrocuted, bludgeoned, or gassed, or have their necks broken, and their skins are torn from their bodies while they’re still conscious. European minks have become endangered species due to negatively being impacted by human activities. Minks are always kept in those conditions because they are ‘aggressive, solitary animals,’ meaning that those ‘free-range’ claims are a lie.

According to a PETA investigation, minks were denied the opportunity to bathe, swim, burrow, or do anything else that’s natural and important to them and often denied even basic necessities such as food, water, and medical care.

Although you may not be directly purchasing lashes from a fur supplier, mink eyelashes and eyebrows support a terrible industry and animal suffrage. There is nothing humane or “ethical” about depriving these animals of their behavioral and physiological needs. Fur-farming is nothing more than a horror movie. So before you apply your lovely lashes, make sure they are ‘Faux Mink’ or synthetic. We are living in a new century where fur is no longer needed not even in eyelashes.

Here are some brands that sell cruelly obtained mink lashes:

  • Cosmetic Laser Clinic
  • Flirty Lashes
  • Klepki Lashes
  • Lash Bar Australia
  • Lash House
  • The Lash Store
  • MINK MINK
  • Velour Lashes by Redefining Beauty
  • Lily Lashes (Faux mink option available)

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There’s many great alternatives available like

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These are my favorite by far

Make the right choice and ditch mink lashes, trade them for cruelty-free faux mink lashes, featherlight or human hair lashes.

 There’s many more selections available as long as it’s not “(real) mink lashes”. Beautify yourself the ethical way.

 

Ulta is having a great deal on certain lashes for 30% off until Nov 17th. Get this deal now!!

Moon Products

I was in the mall when I encountered a crystal shop. I went inside and spotted all the beautiful colorful crystals. As I walked towards the back clearance section there was a selection of Moon Rivers Naturals products. There I saw a soap bar on sale for $2.46 ($7.00) so I decided to buy it, I mean why not it was so cheap. Once I tried it I couldn’t believe how relaxing this soap felt not to mention the scent. It was like having chai tea in the shower. I regret not buying all the products that were on sale but I definitely think I’ll go back to see if there’s any left. These products are perfect during the full moon. Check out the website to see more products listed.

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Protect Your Skin From The☀️ (sun)

Now that summer is almost over, you’re probably thinking you don’t need sunscreen.  Skin cancer is the most common cancer in the US which is why it’s important and necessary to apply sunscreen. Sunscreen is an effective protective agent against damage from the sun’s powerful rays for all ages, genders, and skin types; lessening the chance of developing skin cancer. It is recommended to seek shade during the brightest time of the day which are between 10:00 am – 4:00 pm (or 2pm).

According to dermatologists, sunscreen protects your skin from the sun’s harmful ultraviolet rays. There are two types of UV rays known as UVA and UVB rays. These rays can damage your skin in as little as 15 minutes. Both UVA and UVB rays are carcinogens (cancer-causing).

• UVB has a B for “burning” – these rays are the ones most commonly associated with sunburns when skin is exposed to sun.
• UVA has an A for “aging” – these rays beams cause fine lines, wrinkles, and age spots. They are most commonly associated with skin aging that cause wrinkles and potentially skin cancer (although less than UVB) after repeated exposure. UVA rays have the ability to pass through glass. UVA rays make up more than 90% of all UV radiation, and penetrate clouds and glass, year-round.

AAD (American Academy of Dermatology) recommends using a broad-spectrum protection sunscreen that offers protection against both types. The suggested SPF (Sun Protection Factor) should be of at least 30 and must be reapplied every 80 mins if in water or every 2 hours if dry.

Even if you have darker skin or tan rather than burn, skin cancer is non-discriminatory and can be diagnosed for any age, gender, or skin type. The great news is that sunscreen can now be found in some cosmetics. This was not the case years ago but because it is more important now to apply sunscreen, certain brands have included sunscreen in their products.

For face: There are now many facial moisturizers that contain sunscreen, and this is adequate for regular daily use if the majority of your day is spent indoors and/or out of direct sunlight.

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• Choose a non-comedogenic (non-pore clogging) sunscreen with zinc oxide and/or titanium dioxide if you have acne-prone skin or if you experience skin irritation with other chemical-containing sunscreens. Consult your doctor if sunscreens cause persistent significant skin irritation, or if you believe that you have a sunscreen allergy.

• There are now several powder-based products containing mineral sunscreens that can be applied over moisturizer or make-up. Tinted (skincolored) products are available.

For lips: lip-balm containing SPF30 is recommended.

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For body: UVA/UVB (broad spectrum) coverage greater than SPF50 is recommended

• lotion, cream, gel is recommended over spray

• consider using SPF30-50 UV-blocking articles of clothing as an alternative to sunscreen.

 

Say-Yes-to-Sun-Protection--1-

This infographic provides more information on sun protection.

I like to use Ocean Potion which I purchased in TJ Maxx. It has a pleasant smell and is smooth during application. This sunscreen is available in retail stores such as Walmart, Stop n’ Shop & ShopRite or online retailers such as Etailz.com, Amazon.com, Jet.com & Walmart.com.

 

To read more on sunscreen click here

Nordstrom Anniversary Beauty Sale Must Haves

Sales, who doesn’t love them?! It’s like Christmas in July. I picked out some can’t miss out beauty finds. Grab ’em before they’re gone.

A two-piece set by HOURGLASS featuring everything you need for gorgeous, voluminous lashes and lips. The set includes Caution Extreme Lash Mascara and Unreal High Shine Volumizing Lip Gloss in exclusive, limited-edition Spark

Jumbo-size Moisture Repair Shampoo (16.9 oz.): a shampoo that restores hair damaged by chemical processing, color or heat styling.

– Jumbo-size Moisture Repair Conditioner (16.9 oz.): a conditioner that detangles and conditions to leave hair hydrated, strong and manageable.

– Travel-size Treatment (0.5 oz.): an award-winning, revolutionary hair product that created the buzz on argan oil.

– Ceramic Paddle Brush: a brush for all hair types made with high-quality materials and ionic and ceramic properties that combine cutting-edge construction with a comfortable, effortless experience whether you’re styling your own hair or someone else’s.

A flawless trio of Laura’s favorite skin-perfecting bestsellers for primed and perfect skin.

Foundation Primer primes skin for a natural finish and helps your makeup last longer, too. Translucent Loose Setting Powder mattifies, reduces and controls shine and sets your makeup for 12 hours. Secret Brightening Powder for Undereyes sets and brightens your undereye makeup.

– Travel-size Foundation Primer

– Travel-size Translucent Loose Setting Powder with Velour Puff

– Full-size Secret Brightening Powder for Undereyes

A three-piece set that features everything you need to set your makeup look for 16 hours of just-applied wear.

– Bounce + Blend Makeup Sponge

– All Nighter Setting Spray (8.11 oz. jumbo-size and 0.1 oz. travel-size)

A set of ultra-luxe makeup essentials that includes Pretty Rich Diamond Light Eyeshadow Palette, filled with dazzling colors. The set also includes Rich & Dazzling High Shine Sparkling Lip Gloss in Raisin The Roof and, for the richest lashes possible, Better Than Sex Mascara.

A trio of skin-revivers with coconut water that work together to boost radiance, promote elasticity and help hydrate skin. Includes a full-size Hangover Good in Bed Ultra-Replenishing Hydrating Serum, full-size Hangover 3-in-1 Replenishing Primer & Setting Spray and travel-size Hangover Replenishing Face Primer.

A limited-edition set of full-size nude lip products, GEN NUDE Matte Liquid Lipcolor in XYZ (cinnamon beige) and GEN NUDE Radiant Lipstick in Crush (soft neutral pink) plus a double ended lip brush for perfect application.

A trio of full-sized Liquid Eyeshadows by Stila in iconic shades to create a long-wearing, lustrous eye look. Shades are in Kitten (shimmering vibrant nude pink), Jezebel (shimmering rose gold) and Twig (shimmering warm chestnut brown).

A rose ritual set that delivers petal-soft perfection to your face and lips from start to finish. Beloved for its luxurious, artisanal products, Fresh® combines natural ingredients—rose, sugar and soy are its most iconic—with modern technology in order to make each and every product thoughtful and effective. The set includes Soy Face Cleanser, Rose Deep Hydration Facial Toner, Rose Face Mask, Rose Deep Hydration Cream and Sugar Tinted Lip Treatment Sunscreen.

A two-piece set featuring a facial oil and roller to help hydrate skin and ease the effects of aging.

– Full-size Emerald Cannabis Sativa Deep Moisture Glow Oil (1 oz.): a THC- and CBD-free facial oil where deep oil meets flash absorption to calm your skin and sooth irritation and environmental stress.

– Jade Roller: a facial roller that can help to improve elasticity, reduce the appearance of fine lines and puffiness, ease facial muscle tension and help your products absorb better.

A set of three bestsellers by Living proof to cleanse, condition and style, all while turning up the volume of your hair.

A lip-perfecting set featuring everything you need for a polished, pretty pout.

A pretty, pink and purely feminine eau de parfum that will warm your heart and make you feel like royalty.