The SheaMoisture Purple Rice Water Scrub ($11.99) came free with an Ulta purchase. After trying it, I was so amazed with the smell that I decided to get the body lotion and body wash ($10.99 each). I was able to use a 20% off coupon on top of getting the body wash for 40% off the reg price.
(Ulta has these on sale for buy 1, get one 40% off until Dec 24th)
What is purple rice water??
The Purple Rice Water line’s key ingredient is also known as “forbidden rice.” This ingredient was once withheld from the public in which only the wealthy and royals in Ancient China were allowed to use. Purple rice originates from Japanese rice and is technically a type of grass seed. Its growth can be traced back as far as 2500 B.C. It has many benefits specially for hair. Rice water is commonly used by Japanese women, also referred to as Yu-Su-Ru and used as daily hair routine for stronger and shinier locks. This ingredient has high concentration of anthocyanin, which is an antioxidant that works to help skin recover from and protect against environmental damage. When used on skin it purifies, brightens and calms skin, which results in a radiant complexion.
This is what Kimberly Paige, the Chief Operating and Brand Officer for Sunidal Brands (manufacturer of SheaMoisture) had to say about the collection line:
“When diving deeper into the benefits of Purple Rice Water, we knew that a full-range collection, inclusive of hair, skin, and body offerings, would be the most impactful. The high content of hydrating vitamins B and E, and amino acids found in Purple Rice Water are powerful yet gentle, making this collection ideal for those with dry hair weakened by color treatments. Purple Rice Water is beneficial for those with dry skin and uneven skin tone. The wild orchid and papaya extracts work synergistically to exfoliate and dissolve dead skin cells due to naturally occurring alpha-hydroxy acids, resulting in a clearer complexion.”
Shop more from this collection:
Purple Rice Water Hair
Strength + Color Care Conditioner ($10.99)
Strength + Color Care Masque ($11.99)
Strength + Color Care Oil Serum ($11.99)
Strength + Color Care Primer & Styler ($12.99)
Strength + Color Care Shampoo ($10.99)
Purple Rice Water Skin
Velvet Skin Cleansing Face Polish ($11.99)
Velvet Skin Facial Mask ($15.99)
Velvet Skin Gel Cream ($12.99)
Purple Rice Water Body
Velvet Skin Bar Soap ($5.99)
Velvet Skin Body Lotion ($10.99)
Velvet Skin Body Scrub ($11.99)
Velvet Skin Body Wash ($10.99)
You can save more by using these coupons at Ulta