Madam CJ Walker

February is the month when black history is celebrated. African American hair care products wouldn’t have existed if it wasn’t for the legendary Sarah Breedlove, born in 1867 to parents who had been enslaved. She is better known as Madam CJ Walker. In 1905, Walker released her own specialized products after suffering from scalp alignment that later resulted into hair loss. The company became so successful that it soon made her one of the first American women to become a self made millionaire. She owned and operated her own successful business, the Madam C. J. Walker Manufacturing Company.

Discovery collection kit at QVC
Newspaper ad from 1915

Before the Madam CJ Walker Beauty Culture products, there was an original product called Madam Walker’s Wonderful Hair Grower, specifically made to condition and heal scalp issues after she started losing her own hair. Though loss of hair was very common due to infrequent hair washes at the time and not many hair products for black women were available then.

Walker explained how her products came to be: “God answered my prayer, for one night I had a dream, and in that dream a big black man appeared to me and told me what to mix up for my hair. Some of the remedy was grown in Africa, but I sent for it, mixed it, put it on my scalp, and in a few weeks my hair was coming in faster than it had ever fallen out. I tried it on my friends; it helped them. I made up my mind I would begin to sell it.”

In 2016, Sundial Brands launched the hair care line Madam C.J Walker Beauty Culture which is available at Sephora.

To keep her legacy alive, Sundial, (acquitted by Unilever as of Nov 2017) the company that now owns Madam C.J. Walker Beauty Culture products, has taken their part in donating financially to continue the mission to create educational platforms and opportunities for women. Sundial announced a fund of $100 million dedicated to support women of color entrepreneurs.

The Madam C.J. Walker Beauty Culture line

“I want the great masses of my people to take a greater pride in their personal appearance and to give their hair proper attention.” ~Madam CJ Walker

SheaMoisture Purple Rice Water Collection

The SheaMoisture Purple Rice Water Scrub ($11.99) came free with an Ulta purchase. After trying it, I was so amazed with the smell that I decided to get the body lotion and body wash ($10.99 each). I was able to use a 20% off coupon on top of getting the body wash for 40% off the reg price.

img_5178.jpg(Ulta has these on sale for buy 1, get one 40% off until Dec 24th)

What is purple rice water??

The Purple Rice Water line’s key ingredient is also known as “forbidden rice.” This ingredient was once withheld from the public in which only the wealthy and royals in Ancient China were allowed to use. Purple rice originates from Japanese rice and is technically a type of grass seed. Its growth can be traced back as far as 2500 B.C. It has many benefits specially for hair. Rice water is commonly used by Japanese women, also referred to as Yu-Su-Ru and used as daily hair routine for stronger and shinier locks.  This ingredient has high concentration of anthocyanin, which is an antioxidant that works to help skin recover from and protect against environmental damage. When used on skin it purifies, brightens and calms skin, which results in a radiant complexion.

This is what Kimberly Paige, the Chief Operating and Brand Officer for Sunidal Brands (manufacturer of SheaMoisture) had to say about the collection line:

“When diving deeper into the benefits of Purple Rice Water, we knew that a full-range collection, inclusive of hair, skin, and body offerings, would be the most impactful. The high content of hydrating vitamins B and E, and amino acids found in Purple Rice Water are powerful yet gentle, making this collection ideal for those with dry hair weakened by color treatments. Purple Rice Water is beneficial for those with dry skin and uneven skin tone. The wild orchid and papaya extracts work synergistically to exfoliate and dissolve dead skin cells due to naturally occurring alpha-hydroxy acids, resulting in a clearer complexion.”

Shop more from this collection:
Purple Rice Water Hair
Strength + Color Care Conditioner ($10.99)
Strength + Color Care Masque ($11.99)
Strength + Color Care Oil Serum ($11.99)
Strength + Color Care Primer & Styler ($12.99)
Strength + Color Care Shampoo ($10.99)
Purple Rice Water Skin
Velvet Skin Cleansing Face Polish ($11.99)
Velvet Skin Facial Mask ($15.99)
Velvet Skin Gel Cream ($12.99)
Purple Rice Water Body
Velvet Skin Bar Soap ($5.99)
Velvet Skin Body Lotion ($10.99)
Velvet Skin Body Scrub ($11.99)
Velvet Skin Body Wash ($10.99)

 

You can save more by using these coupons at Ulta

Frida Collection at Ulta

The Frida Kahlo collection was released on July 6th in honor of Frida’s birthday.

The Frida Kahlo collection includes a 12 eye shadow palette, Frida Canvas Blurring Primer, Frida Heart of Gold Liquid Illuminator Highlighter, Frida Brow Master Palette, Frida Perfect Cheek Duo, Liquid Lipstick in four shades, Frida Brush Set, Frida Flower Headband, and finally, the Frida Cosmetic Bag. The best part, the items range between $10 and $30.

“Frida Kahlo continues to be an iconic and inspirational figure and it is such an honor to have created a collection that captures her passion, free spirit and unapologetic approach to self-expression. This collection proves that bold is beautiful and we hope it will empower our guests to express themselves with the same confidence that Frida embraced.” said Monica Arnaudo, the senior Vice President of merchandising at Ulta Beauty.

Available online now, in stores on July 21st!

🍩National Donut Day🍩

Mmm….donuts as Homer Simpson would say. This later became a popular phrase used by many. These fresh baked goods inspired The National Donut Day during the Great Depression in 1938 by The Salvation Army.
To celebrate NDD I’ve decided to post some donut makeup that you can’t actually eat but wear. The exclusive I Heart Revolution collection (only available at ULTA) has five intensely pigmented shadows in matte and shimmer finishes. The palette is sugar-coated with a squishy exterior, the eye shadows have a scrumptious scent sweetening the mix even more. Best of all, it’s vegan and cruelty-free.

I HEART REVOLUTION Donut Eyeshadow Palette $7.00

A trio of Winky Lux’s top-selling products wrapped in a sweet donut bag.
WINKY LUX Sprinkle Donut Lip + Highlight Kit $32.00

Forever 21

Donut Lip gloss $3.00 $2.73

La Petite Donut bath bomb $8.90 $6.23

Ulta.com

Winky Lux Glazed Lips donut lip gloss $13.00

Online Only Glazed Lips Donut Lip Gloss Duo Kit $23.00

Online Only Glazed Up Kit $22.00

AHAVA 30 year

AHAVA is 30 years old!  For their anniversary, AHAVA has created a limited edition mineral skin care line using Dead Sea minerals. Artists from around the world were asked to portray their personal notion of beauty for this 30 Year Limited Edition Collection. Save 60% off the collection with the code 30Year!