Men don’t get that much attention when it comes to beauty. So let’s give them this day to observe.

Founded and sponsored by American Crew, National Men’s Grooming Day is celebrated yearly on the third Friday of August since 2007 by men who want to incorporate style and better grooming practices into their routine. Grooming simply implies that you take pride in your overall appearance. In today’s day and age, we are more “seen” than ever before.

With Facebook, Instagram and Snapchat, men are inevitably exposed to world everywhere. It doesn’t mean you should always look perfect but a little grooming can’t hurt, ask the NY Yankees roster. But if you’re like the Boston Red Sox roster then there’s products for you too.

So why not help men battle all of their skincare and grooming issues, including dull skin, razor burn, dry and chapped hands, and a dirty mouth for sure.

Now time for a little history. During the Ice Age, a heavy beard often caused frostbite when water vapour from a man’s breath froze in facial hair. Men used sharp rocks and shells to shave off the longer hairs.

In 10,000 BC, men of the ancient period used products made from natural item to groom themselves unlike today where there’s a variety of tools to use.

Ancient Egyptians used scented oils to soften their skin, cover up body odour and protect themselves from the desert sun and sand. Ingredients included almond oil, aloe, cedar, chamomile, lavender, lily, marjoram, myrrh, olive oil, peppermint, rose, rosemary, sesame oil and thyme.

In 1680, the world’s first straight razor was manufactured in the British steel city of Sheffield.

So why not celebrate by pampering yourself.

Make sure to use the hashtag #MensGroomingDay when posting on social media.

Ulta is having some amazing discounts on selected items plus you can get $10 off your $40 purchase with coupon code: 790210.

Try out a Harry’s trial set for FREE!

For bearded men: 🧔🏻🧔🏼🧔🏿

Enriched with Squalene and Avocado Oil, this beard oil moisturizes and conditions not only your hair, but also the skin underneath that is commonly forgotten in all beard styles. Vitamin E helps reduce common beard irritations, like flakiness and brittle hair, while promoting healthy hair growth and a smoother, less itchy beard. With daily usage, this quick absorbing beard oil will leave your beard tamed and back to its natural shine. Not to mention the fragrance blend of sandalwood, Jasmin, and cedarwood. We cannot show you how to grow a beard / mustache / sideburns, but we can sure take care of what you got.

Handcrafted in Switzerland, Baxter of California Combs are the ideal men’s grooming tool to help you shape, tame and untangle your beard.