It’s National Lipstick Day

Many online retailers are celebrating with some good sales in honor of National Lipstick Day like Ulta BOGO offer such as this one, a favorite from Smashbox.

Stepping Out

Ulta offers, the ones marked as X are not cruelty- free.

Sephora is having 50% off selected lip products. Keep in mind, not all on sale are cruelty-free.

$9.99 in Amazon

Sephora To Stop Selling Mink Lashes

Audio Version

Cruelty-free beauty consumers can finally celebrate some good news this year. Sephora has just vowed to stop selling mink lashes both online and in-store. After receiving some pressure from PETA to end the sale of mink lashes, Sephora has decided to phase mink lashes out of its stock.

PETA shared the great news on their Instagram page with the following statement: “After a powerful PETA campaign and more than 280,000 emails from concerned shoppers like you, Sephora has BANNED fur eyelashes! The world’s leading beauty retailer will only purchase synthetic or faux-fur lashes going forward.”⁣


PETA’s campaign also included a video of a fur farm highlighting the horrors minks endure for false lashes.

“As we pointed out in our letters to Sephora, mink fur typically comes from fur farms, which are often laden with maggots, feces, and dead animals (along with COVID-19 now, too). PETA’s undercover investigations have revealed that on these hellish, filthy farms, stressed minks frantically pace and circle endlessly inside small wire cages—during one eyewitness exposé, a mink even chewed through a cage until her face was bloody.” a statement from PETA reads.

Sephora confirms its remaining stock mink lashes will be the last it ever carries. “At Sephora, we have always been committed to upholding the highest standards of beauty, and we take our responsibility to communicate transparently and honestly with our clients about the products we carry seriously,” the statement reads. “As we shared with PETA, earlier this year we had already decided to begin phasing mink products out of our assortment in 2020. We have only ever offered products our clients can trust and we stand by the people and partners who have made the Sephora experience what it is today.”

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You can also read a past blog post on mink lashes published a few months ago.

Madam CJ Walker

February is the month when black history is celebrated. African American hair care products wouldn’t have existed if it wasn’t for the legendary Sarah Breedlove, born in 1867 to parents who had been enslaved. She is better known as Madam CJ Walker. In 1905, Walker released her own specialized products after suffering from scalp alignment that later resulted into hair loss. The company became so successful that it soon made her one of the first American women to become a self made millionaire. She owned and operated her own successful business, the Madam C. J. Walker Manufacturing Company.

Discovery collection kit at QVC
Newspaper ad from 1915

Before the Madam CJ Walker Beauty Culture products, there was an original product called Madam Walker’s Wonderful Hair Grower, specifically made to condition and heal scalp issues after she started losing her own hair. Though loss of hair was very common due to infrequent hair washes at the time and not many hair products for black women were available then.

Walker explained how her products came to be: “God answered my prayer, for one night I had a dream, and in that dream a big black man appeared to me and told me what to mix up for my hair. Some of the remedy was grown in Africa, but I sent for it, mixed it, put it on my scalp, and in a few weeks my hair was coming in faster than it had ever fallen out. I tried it on my friends; it helped them. I made up my mind I would begin to sell it.”

In 2016, Sundial Brands launched the hair care line Madam C.J Walker Beauty Culture which is available at Sephora.

To keep her legacy alive, Sundial, (acquitted by Unilever as of Nov 2017) the company that now owns Madam C.J. Walker Beauty Culture products, has taken their part in donating financially to continue the mission to create educational platforms and opportunities for women. Sundial announced a fund of $100 million dedicated to support women of color entrepreneurs.

The Madam C.J. Walker Beauty Culture line

“I want the great masses of my people to take a greater pride in their personal appearance and to give their hair proper attention.” ~Madam CJ Walker

KVD Beauty Sale

Sephora is having a sale on a selection of Kat Von D beauty products as well as the KVD site. They are cutting down on certain collections to make room for new ones at Sephora retail stores. KVD beauty made it clear on their Instagram that they’re not going anywhere so they’ll remain in business.

Say goodbye forever to their Everlasting Liquid Lipstick that will be discontinued in:

A-Go-Go, Armageddon, Ayesha, Bachelorette, Bahau5, Beloved, Crucifix, Dagger, Damned, Dreamer, K-Dub, L.U.V, Malice, Melancholia, Muñeca, Noble, Ophelia, Requiem, Sanctuary, Susperia and Woolf.

Studded Kiss Crème Lipstick in:

Crush, Coven, Crucifix, Gold Blooded, Ludwig, Mercy, Nayeon, Ophelia, Ozzy, Piaf, Prayer, Poe, Sanctuary, Zero

Everlasting Glimmer Veil is $5!!! (Reg $22)

Cute bundle that makes a great Christmas gift

Get 10% off when you sign up for email alerts.

Oh My Lashes!!

If you’re like me with little lashes then you understand the struggle of having to reapply false lashes constantly. Lashes have become popular throughout the years, lashes became a fascination because they made the eyes appear bigger and brighter. It wasn’t until 1911 when a Canadian woman named Anna Taylor received a U.S. patent for the artificial eyelash; creating the strip lash. Hers was a crescent of fabric implanted with tiny hairs and adhesive according to The New York Times. 1911-taylor.jpg

Nineteenth century hairdresser, Charles Nessler (1903) began selling boxed pairs of artificial strip eyelashes made from human hair attached to ‘fish-skin’ – also known as isinglass – made from fish swim bladders. Later versions of his strip lashes, became known as Nestolashes which were available in Brown, Dark Brown and Black shades.

The first person that comes in mind when I think of false lashes is Twiggy. Fast forward to the 1960’s, this trend took a turn when cultural icon Lesley Hornby also known as Twiggy began wearing both top and bottom faux eyelashes (a strip on top and painted out lashes on the bottom). It increased the demand for false eyelashes. The 1963 release of the film ‘Cleopatra’ also stimulated sales.

In 1962, Eylure introduced fur lashes often labeled as ‘mink’ made from seal skin. They were heavier and hotter to wear so they weren’t recommended to wear generally  during cold climates or used for evening wear.

Mink lashes have become popular in this century that many cosmetic companies have been releasing their own. I have noticed many different brands of mink lashes and most of those are labeled as “cruelty free”. But are they really cruelty-free? Mink eyelashes can never be “ethical.” The majority of the lashes may be labeled as cruelty free but suppliers of mink fur serve one purpose and that is to deceive consumers.

Most brands marketing mink lashes refer to them as being ‘cruelty-free’ made from hair collected by brushing minks or by collecting fallen hair.

Truth is, these animals are naturally scared of humans so being forcefully held to have their fur combed would be terrifying for them and likely lead to aggression. The reality is that minks are kept separately in cramped wire cages on fur farms in highly unsanitary conditions. A typical mink cage measuring 70cm by 40cm. Minks that are trapped on fur farms are electrocuted, bludgeoned, or gassed, or have their necks broken, and their skins are torn from their bodies while they’re still conscious. European minks have become endangered species due to negatively being impacted by human activities. Minks are always kept in those conditions because they are ‘aggressive, solitary animals,’ meaning that those ‘free-range’ claims are a lie.

According to a PETA investigation, minks were denied the opportunity to bathe, swim, burrow, or do anything else that’s natural and important to them and often denied even basic necessities such as food, water, and medical care.

Although you may not be directly purchasing lashes from a fur supplier, mink eyelashes and eyebrows support a terrible industry and animal suffrage. There is nothing humane or “ethical” about depriving these animals of their behavioral and physiological needs. Fur-farming is nothing more than a horror movie. So before you apply your lovely lashes, make sure they are ‘Faux Mink’ or synthetic. We are living in a new century where fur is no longer needed not even in eyelashes.

Here are some brands that sell cruelly obtained mink lashes:

  • Cosmetic Laser Clinic
  • Flirty Lashes
  • Klepki Lashes
  • Lash Bar Australia
  • Lash House
  • The Lash Store
  • MINK MINK
  • Velour Lashes by Redefining Beauty
  • Lily Lashes (Faux mink option available)

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There’s many great alternatives available like

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These are my favorite by far

Make the right choice and ditch mink lashes, trade them for cruelty-free faux mink lashes, featherlight or human hair lashes.

 There’s many more selections available as long as it’s not “(real) mink lashes”. Beautify yourself the ethical way.

 

Ulta is having a great deal on certain lashes for 30% off until Nov 17th. Get this deal now!!

National Ice Cream Day 🍨🍦

National Ice Cream Day falls on the 3rd Sunday in July.

Did you know? In 1984, President Ronald Reagan proclaimed July as National Ice Cream Month making National Ice Cream Day as the third Sunday in July.

Fun fact: In the United States, the Quaker colonists opened the first ice cream shops in New York and other cities during the colonial era.

Celebrate this day by applying some ice cream inspired makeup using #NationalIceCreamDay in social media.

Bite Beauty Lipstick

Sephora is having the Amuse Bouche Liquified Lipstick on sale for half price. I brought Cava and Winx. Although I like both colors, the results weren’t so great. It doesn’t last long since it’s more like a lip gloss. So if you’re a lip gloss type of person then this is definitely a must have.

🍩National Donut Day🍩

Mmm….donuts as Homer Simpson would say. This later became a popular phrase used by many. These fresh baked goods inspired The National Donut Day during the Great Depression in 1938 by The Salvation Army.
To celebrate NDD I’ve decided to post some donut makeup that you can’t actually eat but wear. The exclusive I Heart Revolution collection (only available at ULTA) has five intensely pigmented shadows in matte and shimmer finishes. The palette is sugar-coated with a squishy exterior, the eye shadows have a scrumptious scent sweetening the mix even more. Best of all, it’s vegan and cruelty-free.

I HEART REVOLUTION Donut Eyeshadow Palette $7.00

A trio of Winky Lux’s top-selling products wrapped in a sweet donut bag.
WINKY LUX Sprinkle Donut Lip + Highlight Kit $32.00

Forever 21

Donut Lip gloss $3.00 $2.73

La Petite Donut bath bomb $8.90 $6.23

Ulta.com

Winky Lux Glazed Lips donut lip gloss $13.00

Online Only Glazed Lips Donut Lip Gloss Duo Kit $23.00

Online Only Glazed Up Kit $22.00